Alexander McQueen
Romantic precision, severe tailoring and runway drama with a distinctly London edge.
TAILORING / THEATREREFERENCE DESK / A–Z
Seven names,
seven signals.
A concise, unofficial reading list for the British wardrobe around Y2K. Brand names belong to their respective owners.
Burberry
The trench, weatherproof utility and a house check that moved between heritage and pop culture.
OUTERWEAR / HERITAGEFred Perry
A tennis shirt adopted and re-coded by generations of British youth movements.
SPORT / SUBCULTUREMaharishi
Military references, elaborate embroidery and the technical language of late-90s streetwear.
UTILITY / STREETPaul Smith
Classic menswear interrupted by colour, wit and an eye for everyday British eccentricity.
SUITING / COLOURStone Island
Italian material experimentation that became an unmistakable part of British terrace dress.
TECHNICAL / TERRACEVivienne Westwood
Punk memory, historical silhouettes and clothes that refuse to behave politely.
PUNK / HISTORY